Hulu Plus Hits Two Million Subscribers
Hulu announced this week that its Hulu Plus has reached the two million subscriber mark as of the first quarter in 2012.
This number actually exceeds the business plan for the subscription service, which is growing as more individuals and families opt for over the air and internet TV service in lieu of the more expensive cable and satellite choices. The jump is a big one as Hulu Plus ended 2011 with 1.5 million subscribers. The company claims this makes it the fastest growing subscription service in history and that includes online and offline offerings.
Currently, it costs $8 a month to subscribe to the service. Even as it continues to grow, Hulu Plus still has to overcome the obstacles involved in acquiring programming to air, primarily the costs required to invest in getting the licenses to air the shows from companies like NBC Universal.
That said, Hulu Plus is eager to increase its original programming, pitching the second season of A Day in the Life and attempting to hook advertisers on the value of its original content.
At the same time, Hulu is upping the game plan for its advertisers by changing its policy to a 100% completion rate, meaning the advertisers don't have to pay for ads when viewers close their browsers or move away from the page without actually viewing the ads.