Nielsen Reports Drop in TV Households
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Nielsen Reports Drop in TV Households
But, Not a Drop in Video Consumption
While the vast majority of American homes still have functioning television sets, more than one million no longer meet Nielsen’s definition of a “TV household:” those that have at least one television set and a cable, satellite or antenna connection.
Nielsen defines traditional TV as consumption through a television set, either live or via a digital video recorder or video-on-demand service. The company does not count consumption on computers, phones or tablets like the iPad. That may explain, in part, why the total number of viewers slipped late last year. They may still be watching TV, even on TV sets, but not through cable or antenna connections. Nielsen has said in the past that it is assessing whether to define “TV household” to include these viewers...
“The average American watches nearly five hours of video each day, 98 percent of which they watch on a traditional TV set,” the report states. “Although this ratio is less than it was just a few years ago, and continues to change, the fact remains that Americans are not turning off. They are shifting to new technologies and devices that make it easier for them to watch the content they want whenever and wherever is most convenient for them. As such, the definition of the traditional TV home will evolve.”
Read More: Nielsen Reports a Decline in Television Viewing - NYTimes.com
Now catastrophegirl wouldn't count as a TV household under the Nielsen definition... But, that certainly doesn't mean that she doesn't watch video programming. Just that she doesn't have a traditional "live TV" connection. Earlier Nielsen reported a rise in the number of free OTA plus highspeed internet households. What both of these reports mean is that "cord cutting" is real and growing.