Bloomberg TV Shifts Focus to Digital
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Bloomberg TV Shifts Focus to Digital
By RUSSELL ADAMS
Bloomberg TV laid off nearly 30 employees, as the upstart cable network seeks to make its work force more focused on digital distribution.
The network, a unit of financial-data provider Bloomberg LP, plans to add at least 13 digital positions. Many of the people departing were producers and associate producers with traditional-television backgrounds and will be replaced by people who have both digital and traditional TV skills. Bloomberg doesn't disclose the total number of employees in its TV unit.
Bloomberg also has been battling with Comcast Corp. over the cable operator's placement of the channel on the dial, arguing Comcast gives preferential treatment to networks like CNBC, which it owns.
Under Mr. Morse, Bloomberg TV has begun focusing more on delivering its programming on tablets and other mobile devices, where more people are watching video. The network is forming what it calls a digital video desk aimed at expanding the production of digital video for non-traditional TV viewers.
Read More: Bloomberg TV to Cut 30 Jobs, Will Focus on Digital Distribution - WSJ.com
Bloomberg's online channel is an excellent MPEG-4 HD stream. It is available online, but as far as I know they don't have a Roku channel yet.
Here is the link: Bloomberg Television: Live TV - Bloomberg