Study: Online Video Ads Are More Effective Than TV

YuMe used Nielsen's TV/Internet Fusion service to track the impact of a $500,000 online video ad campaign that ran concurrently with a $2.6 million TV campaign. It found that the online ads increased reach for the targeted demographic (35- to 54-year-olds) by 7 percent. It also found that the online campaign extended the TV campaign's reach by 6 million people in the key demographic.

The number of people seeing the campaign three or more times increased by 31 percent, the study found, when online video ads were combined with TV ads. The number of people seeing the campaign six or more times increased by 52 percent.

The study found that online video ads are more effective than TV for improving brand and message recall. Nielsen testing showed a brand recall increase of 22 percent and a message recall increase of 31 percent a day after seeing the ads.

YuMe and Nielsen Study Shows Impact of TV Plus Online Video Ads - Streaming Media Magazine

I'm intrigued. I ignore the ads, and I'm in that demographic. I guess I watch too much TV over the years to even want to look at an ad anymore.

This is indeed a great study by Nielson and it actually works. When someone uses a TV Commercial for promotion and same is being converted to online video ad this video ad spreads out like fire on the online web medium no matter what material it maybe(positive/negative)